Bring Aggregate to your city
The first Aggregate Conference (#GGRGT) was a success. We hosted a sold out crowd of digital professionals from 14 states for two days of sharing tactics & deep conversations. Hosted by one of Louisville’s newest venues, Atlantic No. 5, attendees were treated to great food, diverse participants & quality evening events.
The conference was supported by major sponsors Bravery Media, Mailchimp, Github & Rosenfeld Media. We’re taking our show on the road for 2015. Want to learn more? Sign up for more information
Here's Who You Missed in Louisville
- Ann Friedman
- Ma’ayan Plaut
- Andrew Careaga
- Ron Bronson
- Mara Zepeda
- Rob Engelsman
- Sam Kapila
- Joel Goodman
- Patrick Doyle
- Nicole Sunstrum
- Daniel Dudley
- Jenny Mackintosh
- Erik Schwartz
- John Britton
- Alaina Wiens
- Lacy Paschal
- Emily Alexandra
About Ann Friedman
Ann Friedman is a columnist for New York magazine’s website and for the Columbia Journalism Review. She also makes pie charts for The Hairpin and Los Angeles magazine. She was the executive editor of GOOD magazine until 2012, when she and her colleagues were fired en masse. Shortly thereafter, they produced a crowd-funded magazine called Tomorrow that was nominated for an Utne Independent Media Award. Her work has appeared in ELLE, Esquire, Newsweek, The Observer, The Washington Post, The Los Angeles Times, and many other outlets. She lives in Los Angeles, where she is a writer, editor, and speaker for hire.
Manager of Social Strategy and Projects, Oberlin College
About Ma’ayan Plaut
Ma’ayan Plaut is the Manager of Social Strategy and Projects at her alma mater, Oberlin College, where she manages Oberlin’s social spaces and projects. She serves as a cheerleader, consultant, and strategist for anyone interested in exploring social media on campus.
Ma’ayan has presented at HighEdWeb, the Web Conference at Penn State, the CASE Social Media and Community conference, Confab Higher Ed, Academic Impressions, and is a frequent guest on the Higher Ed Live network.
In her free time, Ma’ayan writes a lot, tweets a lot, and thinks about food a lot.
Executive Director, Marketing & Communications, Missouri S&T University
About Andrew Careaga
Andrew Careaga is executive director of marketing and communications at Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri. He writes, blogs and presents frequently on branding, public relations, social media marketing, crisis communications, change management and related subjects. Careaga also wrote about social media’s role in crisis communication for the book Social Works, published in February 2013 by EDUniverse Media.
#GGRGT Founder & Director
About Ron Bronson
Ron Bronson is the founder & director of #GGRGT. By day, he serves as Director of Web Strategy for the Kentucky community college system. Ron previously served as Policy Director & Co-Founder of Future Wyoming, an advocacy & tech education think tank.
He also launched three startups including Synonym, a boutique strategy firm & Omnivore, an athletic brand. Ron has been building successful online communities for over close to 20 years. He’s also logged over a decade of experience in IT & web roles at diverse institutions around the country. Ron is known as a fierce advocate of user experience, web governance expert & energetic speaker at conferences nationally & globally.
A native of New Jersey, he earned the Air Force Achievement Medal in 2000 for service in the Middle East.
About Mara Zepeda
Mara Zepeda is the co-founder and CEO of Switchboard, an online community building platform often described as a non-creepy Craigslist. It has become the go-to solution for young alumni engagement in higher education. Switchboard’s customers include Reed College, Oberlin College, Williams College and Portland State University.
Mara has spent her entire life working in organizations and higher education at places like Harvard University, and the College of Physicians of Philadelphia; as a reporter with National Public Radio; and as a board member of arts organizations, neighborhood associations, and her alma mater, Reed.
Community Manager, HUGE
About Rob Engelsman
Rob Engelsman is a community manager at Huge in Brooklyn, NY, where he works on social strategy and execution. Previously he ran social media and other multimedia projects for his alma mater Ithaca College, where he received a degree in journalism with minors in politics and religious studies. An over-eager journalism student once described Rob as a “renaissance man of modern media” in a profile that was never published. The student was most likely bribed.
About Sam Kapila
Sam Kapila is a designer and web design educator living in Austin, Texas, focusing on Responsive Web Design and Typography. She is also a co-host of the ATX Web Show & Non-Breaking Space podcasts.
Principal, Bravery Media
About Joel Goodman
Joel G Goodman is a jack-of-all-trades marketer, designer, and front-end developer, and the principal and owner of Bravery Media. He spent six years working in higher education web marketing at two institutions driving web marketing, branding and strategy aimed at increasing both student enrollment and alumni engagement.
Business Development Consultant
About Patrick Doyle
Patrick Doyle is a consultant in strategic planning, communications, and business development based in Binghamton, New York. Over the past decade he has helped facilitate more than $60 million in economic development investment in Upstate New York. Patrick also manages national brands for the Pleasant Valley Wine Company, a family-owned business established in 1860 in Hammondsport, New York.
Director of Social Media, University of Michigan
About Nicole Sunstrum
Nicole Sunstrum has over four years experience coordinating statewide public sector social media initiatives. Prior to assuming her current role, she was responsible for coordinating a unified presence and strategy for government entities. Her role included policy creation; consultation and training aimed at ensuring all accounts provided additional value to Michigan citizens.
Nicole is now focused on applying that same approach in order to innovate the way in which one of the world’s top universities strategically advances interactive communications.
Digital Marketing Strategist, Linkmedia 360
About Daniel Dudley
Daniel Dudley is a digital strategist with LinkMedia360, a digital/directional marketing agency located in sunny Cleveland, Ohio. Daniel cut his “marketing” teeth in the NYC startup scene before moving to the agency world where he has worked on both traditional and digital engagements for companies ranging from local startups to Fortune 500.
Outside of the 9-to-5, Daniel is the Creative Director for a biomedical device start up, he helps organize a series of regional tech conference in northeast Ohio, he runs a boutique screen printing company, and laments his lack of free time. He also really likes pandas.
Web Producer, Boston University
About Jenny Mackintosh
Jenny Mackintosh is a Web Producer for Boston University’s Interactive Design team, supporting the designers and developers who build BU’s websites. Before joining them in December 2013, she was BU’s Social Media & Community Outreach Coordinator, learning & telling Terriers’ stories through social networks. Her particular areas of interest include community management, storytelling and analytics.
Lexington Code For America Fellow
About Erik Schwartz
Erik Schwartz is a 2014 Code for America Fellow working with the city of Lexington, KY just down the road from Louisville. Before that, he’d been traveling the world with only a suitcase and a laptop as a developer and partner at the Chicago-based tech shop, Table XI. His goal as a developer is to be a skilled inventor and thoughtful teammate in the pursuit of socially-meaningful projects.
Education Liaison, Github
About John Britton
John Britton is a developer and community builder, active in both open source and open education. As Education Liaison at GitHub he’s working to improve computer science education by bringing the principles of open source into the classroom.
Web Content Strategist, University of Michigan-Flint
About Alaina Wiens
Alaina Wiens is the Web Content Strategist at the University of Michigan-Flint, where she works to ensure the university’s story is told effectively through the web and social channels. She helps departments across campus think strategically about their online communication, and is project manager for large-scale web projects within University Relations. Alaina is also the “driver” of #strategycar, a weekly Twitter chat designed to encourage strategic discussion and brainstorming for higher education professionals.
Director of Web Communications, Vanderbilt University
About Lacy Paschal
As Director of University Web Communications at Vanderbilt University in Nashville, Tennessee, Lacy’s office is responsible for the development of vanderbilt.edu, providing web and application development services, consulting on web strategy, and managing Vanderbilt’s social media presences. Thankfully she still gets to code quite a bit… she loves building tools and expanding functionality to help others do their jobs more efficiently. Lacy is married to Justin, a software engineer also at Vandy, and is a new mom to Hayden, born Feb 21 (he’s destined to be a geek!) More at lacypaschal.com.
Program Director, #GGRGT Australia
About Emily Alexandra
Emily Alexandra is leading the charge for #GGRGT Melbourne, Australia in 2015. She has over seven years experience coordinating digital and print communications in higher education. For the last five years, her team’s focus has been to develop the international communications for her alma mater, Deakin University using best practice operations that incorporate creativity, sustainability, community and best use of technology. Fittingly, Emily is also a co-disruptor of the Disruptive Business Network – a platform to inspire, debate and educate.
September 28, 2014
Meet & Greet
Join us at The Sports & Social Club on the famed 4th Street Live for a chance to meet & greet fellow #GGRGTers! You can also pick up your nametag early.
September 29, 2014
Vegetable Frittata, Bread Pudding French Toast, Granola & Greek Yogurt, Steel Cut Irish Oatmeal, Banana Bread, Plain Bagels with Sorghum butter and cream cheese
A Mechanic, A Policeman & A Webmaster Walk Into A Bar: Towards a future of work without punchlines
In a age of instant connections, we’re more distant. We have the world at our fingertips and yet, it’s harder than ever to make sense of what anybody working on the web actually does for a living. How did we get here? In this talk, Ron Bronson reflects on the death of the webmaster, what’s been left behind and envisioning a future where digital practitioners can find common ground to craft solutions, all while being able to explain what they do to their grandmothers.
How Design Research Leads to Design Decisions
Making decisions in design can be subjective and arbitrary. How can designers, developers, and clients make objective decisions that are backed by valid reasons? In this talk, we’ll cover aspects of design research, integrating accessibility, usability, device technology, branding strategy and other factors in design decision-making that are right for the project’s user experience and interface.
The Role of SEO
This presentation will address the important role SEO can play in an organization’s digital strategy, give an explanation of how search engine optimization has changed in recent years and discuss the direction in which organic search and how we find content online is moving. You’ll leave this talk with an understanding of why SEO is important and how it can fit within the organization’s overall marketing strategy.
Make content more social
New change to a social platform? That’s no time to rethink your social media strategy; stick to your content strategy and all will be fine. Recenter yourself with the mantra “Make content more social”—an attempt to proactively create, host, and share more social stories. Moving horizontally rather than vertically through our social spaces allows for more seamless and integrated social experience, with an emphasis on telling our best story, aided by the tools we have at our disposal.
Cobb Salad with buttermilk dressing, tabolueh salad, Chef’s Choice Soup, Pulled Pork Sandwiches & Shrimp Salad Sandwiches, Assorted Chips and fresh fruit
How to Ignore Your Haters & Thrive In A Brave New (Digital) World
In the era of instant online feedback, we all have to deal with people who don’t like our work. Should we listen to our critics or ignore them? Who’s a hater, who’s got a fair point, and how do we tell the difference? And what’s the best way to forge ahead and keep creating awesome stuff without getting bogged down in negative feedback? Ann has some tips and tricks and lessons from her own career as a digital journalist with lots of opinions.
The Web Culture Shift
A website is only as good as the content it supports, and content contributors help make any web project successful (or not). This session will outline necessary shifts in mindset about web, web work, and content as a whole that contribute to the effective implementation of a web content strategy.
Speed, scale, solutions: The Story of Switchboard
Two practices cripple higher education: the multi-year decision making process and unnatural silos for students, alumni, faculty, parents, and staff. How can we learn from startup culture to move fast(er), break things, and give our communities they tools they need to solve the problems they face today?
Snack Trail mix & fresh fruit
Work Like Open Source
Every day, open source communities around the world fix bugs, produce new features, and deliver their products to the masses. We have a lot to learn from the ways they work together.
The Evening Event
Join us at Proof on Main to chat with your fellow conference goers.
September 30, 2014
Scrambled Eggs, Granola and Greek Yogurt
Smoked Salmon Platter with capers, onions, tomatoes, Orange Muffins, Plain Bagel with cream cheese and Sorghum butter
Managing Change: Inside & Out
Change management is a given in the world of digital. Whether you’re involved in a major website redesign or managing the daily challenges of extending your organization’s brand online, this session will help you better understand, manage and become an agent of change – within your organization and outside of it.
Why we need digital leaders
We’ve never had a greater need for digital experts, whether in higher ed or other industries. How do we meld this need for innovative voices & give them the space to thrive in institutions that might not be built for the future? In this talk, Nikki Sunstrum will discuss her own experience as the Director of social media at the University of Michigan and how she has been empowered to lead the university forward.
The Limits of Web Platforms
Social media has reached critical mass, and being heard is one of the greatest challenge facing brands today. In this session, we’ll discuss how to think differently about the capabilities and limitations of popular social platforms, as well as view examples from innovative people and brands that have found success on social by going against the grain.
We’re all brands now. How to work and do business in a world where everybody is selling everything all the time.
The internet is having a profound impact on the ways we market our brands and ourselves. Drawing from some of the larger trends in business and higher education, Patrick Doyle will offer practical advice on navigating this crazy new world and making a difference at the same time.
Cobb Salad with buttermilk dressing, Apple and Endive Salad, Soup of the day, Hay Smoked Milk Braised Pork with rice grits, Assorted Chips and fresh fruit
Hustle Is Hope
Joel will bring his insight into ways we all can cultivate healthy and excellent working lives by curating a daily routine, giving time to our non-work interests & projects, looking for inspiration beyond our spheres & staying connected to supportive communities.
Making Data Meaningful: Stories in Civic Technology from Code for America
While many civic technology advocates focus on access to government data, another common challenge is creating impactful products once you get it. This talk will focus on making data meaningful and accessible in order to support cohesive communities and enable the creation of projects with community-level impact.
10/20s presented by #strategycar
A 10/20 is a conversation format where each person has the opportunity to lead a discussion about anything they please (ideas, questions, demo something, get feedback etc). The trick is that you have only 10 or 20 minutes (depending on the amount you chose to slot on the white board) to discuss your topic. Borrowed from Grok + ConvergeSE, we’re hoping these sessions invigorate and give attendees a chance a hand in curating a conference they’ll get something more out of.
Snack Trail mix & fresh fruit
#HEYKAREN: The Genesis of a Local Campaign
Andrea Hayes & Oculus Studios
Commonwealth Credit Union’s #HEYKAREN campaign has made headlines in Central Kentucky. The team behind the campaign will join us at #GGRGT to talk about the genesis & execution of their successful campaign.